Yum China Supports CIIE for the Sixth Consecutive Year
Yum China has actively supported the Chinese International Import Expo (CIIE) since its establishment, and this year the Company is participating in the event for the sixth year in a row. The Company has been impressing visitors with its diverse culinary spread, bringing together six leading brands under one roof, including KFC, Pizza Hut, Taco Bell, Little Sheep, Huang Ji Huang, and Lavazza.
KFC’s food truck has been a regular feature at CIIE since 2018. However, this year marks the first appearance of Pizza Hut, Lavazza, and Taco Bell food trucks. These food trucks have all the necessary kitchen equipment to maintain the same high quality as their regular restaurants. This setup aligns perfectly with CIIE’s substantial number of participants and visitors can easily order freshly prepared meals through the mobile kitchen’s open window, before enjoying them on the spot.
Commenting on Yum China’s ongoing participation in – and support of – CIIE, Joey Wat, CEO of Yum China said, “For six consecutive years, we have been proud to provide catering services at CIIE, the prestigious global event. Throughout this period, we have consistently demonstrated our strong innovation capabilities and industry-leading digital capabilities in delivering great food and dining experiences. With a 36-year history in China, and as the largest restaurant company in the country, we are excited about the significant opportunities China presents and remain confident in our ability to seize these growth opportunities.”
Yum China has rich experience in catering for major expos and events, including the G20 Hangzhou Summit in 2016, the Shanghai Cooperation Organization (SCO) Summit in Qingdao in 2018, and the 2021 Beijing Horticultural Expo. The company has provided catering logistics support through various brands. Additionally, as the Official Retail Food Services Sponsor of the 2022 Beijing Winter Olympics and Paralympics and the Official Exclusive Supplier of Western Food Catering Services for the Hangzhou Asian Games in 2023, Yum China provided food and refreshment for visitors and athletes from around the world.
As the largest restaurant company in China, Yum China operates over 14,000 restaurants across more than 1,900 cities. Its consistent support for high-profile events like CIIE and many others demonstrates their commitment to providing high-quality and convenient dining experiences to customers in various settings.
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