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According to Arizton’s latest research report, the U.S. baby stroller market is growing at a CAGR of 2.54% during 2023-2029.

  

Looking for More Information? Click: https://www.focusreports.store/report/united-states-baby-stroller-market

  

Report Scope:           

Market Size (2030): $1.80 Billion     

Market Size (2023): $1.55 Billion     

CAGR (2024-2030): 2.54%     

Historic Year: 2020-2022     

Base Year: 2023

Forecast Year: 2024-2029     

Market Segmentation: Product, Seat, Distribution Channel

 

Growth of the US Baby Stroller Market

The US baby stroller market is experiencing significant growth, driven by technological advancements, increasing demand for lightweight and compact strollers, and a rise in eco-friendly options. Parents are increasingly seeking strollers that offer enhanced functionality, such as multi-purpose and modular designs, and those that ensure child safety and convenience. The demand for compact, portable strollers is rising due to their convenience for parents on-the-go, while adaptable strollers that can be used at various stages of a child’s growth are also gaining traction. Strollers that convert into car seats are becoming particularly popular.

Leading companies in the market include Artsana S.p.A., Britax, Bugaboo International B.V., and UPPAbaby, among others. The market also features other prominent players like Baby Trend Inc., Joovy, and Peg Perego. With many parents leading busy lives and frequently traveling, there is a growing demand for travel system strollers. Additionally, the increasing appeal of smart, integrated, and modular stroller designs is further shaping the market, presenting opportunities for companies to innovate and meet consumer needs.

 

Key Development

• In 2024 Evenflo, a manufacturer, designer, and marketer of children’s and infant products, announced the Pivot Xplore Dreamz All-Terrain Stroller Wagon with Bassinet Insert. Like Evenflo’s popular Pivot Xplore All-Terrain Stroller Wagon, Dreamz offers same functionalities in its products. It is designed for a child from 6 months. It offer high level comfort to children.
• In 2023, Baby Jogger, which is a brand of Newell Brand company, debuted with The City Sights Stroller in the US market. It is a compact-folding 4-wheel modular stroller. Joining its fleet of strollers that offer parents versatility, modern design, and best performance. The City Sights offers a feature of all-terrain wheels, reversible seat, and suspension. The compact fold can help parents store it in a small space.

 

Market Drivers in the US Baby Stroller Market

Increased Consumer Spending on Baby Care Products Consumer spending on baby care products in the U.S. has risen due to growing concerns about child safety. Parents are prioritizing high-quality baby care products, leading to increased expenditure on premium items. This trend is further fueled by rising disposable income in the U.S., with personal disposable income increasing from $18,356.1 billion in Q4 2021 to $19,136.0 billion in Q4 2022, according to the Bureau of Economic Analysis. As consumers spend more on baby care products, stroller manufacturers are encouraged to invest in innovations and provide high-quality, safe strollers. This will drive the demand for baby strollers in the U.S. market during the forecast period.

Evolution in Lifestyle Standards The evolving lifestyle in the U.S. is a key driver for the baby stroller market. Urbanization, growing families in cities, and increasing numbers of dual-income households contribute to the demand for strollers with advanced functionalities. Parents leading active lifestyles, such as those who prioritize fitness, are looking for strollers like jogging strollers that complement their exercise routines. With over 65 million U.S. citizens being members of health and wellness clubs, this trend is driving demand for strollers that support physical activity. Additionally, the rise of compact living spaces in urban areas increases the need for lightweight, foldable strollers, which are easy to navigate in crowded environments. The growing trend of travel and exploration further boosts the demand for travel system strollers. As parents seek convenience, safety, and style in their daily routines, these evolving lifestyle preferences continue to propel market growth.

 

Lightweight Strollers Dominating the US Market

Lightweight strollers are a dominant segment in the US baby stroller market due to their compact design, ease of folding, and portability, making them ideal for travel. These strollers are particularly suitable for older toddlers who can sit independently, and their popularity is expected to grow, driven by the steady increase in the US birthrate, which saw a 0.09% rise in 2023.

With more people in the US engaging in travel, short outings, and shopping trips, lightweight strollers, which are easy to fold, store, and maneuver, have become a preferred choice for parents. Post-pandemic, travel activities have surged, and many lightweight strollers now feature a convenient one-hand folding mechanism for added ease. Weighing under 15 pounds, these strollers are particularly favored by parents who enjoy shopping, walking, or attending events.

The demand for lightweight strollers continues to rise, prompting many companies to focus on offering improved capacity and one-hand operation features to appeal to parents. Leading brands in the US market include Artsana S.p.A., Newell Brands, Joovy, Kids II, Inc., Delta Children’s Products Corp., Emmaljunga, and Maclaren.

 

Offline Stores Drive US Baby Stroller Market Growth Offline stores, including supermarkets, hypermarkets, and specialty baby product stores, dominate the US baby stroller market. The growing number of these retail outlets boosts market growth, offering consumers the opportunity to compare, experience, and select from a variety of stroller brands. Supermarkets and hypermarkets with dedicated baby departments focus on competitive pricing and popular brands, attracting budget-conscious parents. Specialty stores provide expert knowledge and personalized assistance, further driving demand for innovative stroller features. Manufacturers are increasingly focusing on offline channels to expand their reach and implement new branding strategies.

Looking for More Information? Click: https://www.focusreports.store/report/united-states-baby-stroller-market

 

Segmentation & Forecast

Product

• Lightweight
• Standard
• Jogging
• Travel Systems

Seat

• Single
• Double

Distribution Channel

• Offline Stores
• Online Stores

 

Key Vendors

• Artsana S.p.A.
• Britax
• Bugaboo International B.V.
• Bumbleride Inc.
• Dorel Industries
• Goodbaby International Holdings Ltd.
• Newell Brands
• Nuna Intl B.V.
• Thule Group
• UPPAbaby
• Baby Trend Inc.
• Combi Corporation
• Doona
• Joovy
• Kids II, Inc.
• LarkTale
• Maclaren
• Mima
• Peg Perego
• Stokke
• Baby Generation Inc.
• Delta Children’s Products Corp.
• Emmaljunga
• Ergobaby
• Greentom
• Hauck
• iCandy
• Inglesina
• Joolz
• Kolcraft Enterprises Inc.
• Memm LLC
• Orbit Baby
• Silver Cross
• Strolleria
• Veer Gear, LLC

   

The Arizton Advisory & Intelligence market research report provides valuable market insights for industry stakeholders, investors, researchers, consultants, and business strategists aiming to gain a thorough understanding of the U.S. baby stroller market. Request for Free Sample to get a glance of the report now: https://www.focusreports.store/report/united-states-baby-stroller-market

   

What Key Findings Will Our Research Analysis Reveal?         

What is the size of the U.S. baby stroller market?

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Who are the major players in the U.S. baby stroller market?

             

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